Admins are swamped every promo
Every payday sale or launch, "does this shade suit my skin?" chats pile up. Slow replies end up checking out on a marketplace, and you pay the fee again.
Beauty & Skincare
Sell skincare & cosmetics on WhatsApp, without marketplace fees
Customers ask, get recommendations, pay, and reorder, all in your brand's WhatsApp chat. Your margin stays whole, and your customer data is yours.
This page describes how Dicommerce is typically implemented in this industry. It is not data from a specific client.
The problem
Sound familiar?
Loyal customers reorder on marketplaces
Serum runs out every month, but your customers reorder on a marketplace because it is easier. Your brand builds the loyalty, the marketplace collects the fee.
You don't know your own customers
Skin type, favorite products, and when they run out are never recorded. Promotions go out to everyone and convert poorly.
Comparison
Before and after Dicommerce
- Before: Chats answered manually one by one, many missed during promosWith Dicommerce: Routine questions answered automatically, beauty advisors focus on real consultations
- Before: Customers sent to a marketplace link to check outWith Dicommerce: Customers check out and pay right in the WhatsApp chat
- Before: Marketplace fees taken on every repurchaseWith Dicommerce: Repurchases happen on your own channel at a fixed subscription
- Before: Customer data scattered and unusableWith Dicommerce: Every customer purchase history is saved, ready for personal promotions
How it works
How it works on WhatsApp
From the first question to the next purchase, customers never leave WhatsApp.
- Step 1
Customer asks
The customer messages your brand's official WhatsApp from an ad, Instagram, or product packaging.
- Step 2
Gets a recommendation
A chatbot asks about skin type and concerns, then shows matching products from the catalog.
- Step 3
Checks out in chat
The customer picks shade, size, and quantity. Shipping is calculated automatically.
- Step 4
Pays & ships
Pay via QRIS, virtual account, or e-wallet. The tracking number is sent to the chat.
- Step 5
Reminded to reorder
When the product is about to run out, the customer gets a reminder and a special offer.
Features
What you get
Customers pick shades & sizes themselves
A catalog with shade and size variants, each with its own stock. No more wrong variants shipped.
Admins stay calm during promos
A chatbot answers routine questions any time. Skin consultations that need expertise go to beauty advisors via DiChat.
Promotions that hit the mark
Send promotions based on what each customer bought before, through the official WhatsApp Business API.
Stock stays accurate in flash sales
Stock is deducted with every order, so nothing gets oversold.
Dicommerce is a fit if...
- You own a skincare, cosmetics, or personal care brand
- You already have customers who reorder regularly
- Many product questions come in via WhatsApp or Instagram
- You want fewer sales cut by marketplace fees
If two or more of these sound familiar, Dicommerce is very likely a good fit for your business. A consultation helps confirm it.
Book a ConsultationMeasurement
We measure the results together
From go-live, we track these numbers with your team so the impact of your WhatsApp channel versus marketplaces is clear.
- Chats that become orders
- The share of conversations that end in a payment.
- Reply speed
- How quickly the first message is answered, especially during promos.
- Reorders on WhatsApp
- The share of repurchases on your own channel, not a marketplace.
- Margin per order
- The margin difference compared with the same sale on a marketplace.
Frequently asked questions
Other industries
Solutions for other industries
Grow the business, not the fees.
Ready for loyal customers to reorder on your brand's WhatsApp?
Tell us how you sell today. In a consultation, our team will show you the Dicommerce flow that fits your business best.
Book a Consultation